# Industry Insights. Expert Analysis.

## Thought Leadership: [What Levers to Optimize NOI Are Left?](/content/blog/what-levers-to-optimize-noi-are-left/index.html)
**Erina Malarkey**  
Two years into the COVID-19 pandemic and much of the U.S. commercial and multifamily markets are now returning to the…

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## News: [Multifamily Marketing is Key to Portfolio Performance](/content/blog/multifamily-marketing-is-key-to-portfolio-performance/index.html)
**Erina Malarkey**  
Consider the following core facts about the multifamily industry: In the U.S there are 74,000 communities with 50+ units. Across…

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## News: [Business Intelligence for Multifamily Marketers: Are You Using the Right Software?](/content/blog/business-intelligence-for-multifamily-marketers-are-you-using-the-right-software/index.html)
**Erina Malarkey**  
Throughout the second half of the past decade, the phrase “business intelligence” started popping up on homepages and became the…

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## News: [5 Tactics Multifamily Marketers Can Apply Today to Increase ROI on Their Portfolio](/content/blog/5-tactics-multifamily-marketers-can-apply-today-to-increase-roi-on-their-portfolio/index.html)
**Remarkably**  
As a multifamily marketer, you have a tremendously important and challenging task at hand. Generating the necessary traffic to quickly…

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## News: [2021-03-02 Release Notes](/content/blog/2021-03-02-release-notes/index.html)
**Anna-Lea Dieringer**  
Can you believe it’s March already?! To kick off this month known to be ‘in like a lion, out like…

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## Thought Leadership: [5 Simple Steps for Multifamily Funnel Benchmarking Everyone Should Employ](/content/blog/5-simple-steps-for-multifamily-funnel-benchmarking-everyone-should-employ/index.html)
**Erina Malarkey**  
Summary – The 5 Main Steps for Multifamily Benchmarking  
Step 1. Decide which KPIs matter most  
Step 2. Measure your…

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## Thought Leadership: [The Entire US is in a Lease-Up Like Never Before. So, What Do We Do?](/content/blog/the-whole-u-s-is-in-a-lease-up-like-never-before-so-what-do-we-do/index.html)
**Erina Malarkey**  
The harsh reality is that the old ways of marketing, leasing, and operating buildings are over.

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## Thought Leadership: [Manage Your Multifamily Properties With Leading, Not Lagging, Indicators](/content/blog/manage-your-properties-with-leading-not-lagging-indicators/index.html)
**Anna-Lea Dieringer**  
Historically, the multifamily real estate industry has largely been managed using lagging indicators. However, leading indicators can help predict and forecast future trends and outcomes.

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## Industry Insight: [Myth #2 of the 5 Myths of Multifamily](/content/blog/myth-2-of-the-5-myths-of-multifamily/index.html)
**Erina Malarkey**  
Myth #2 is particularly interesting because it forces us to examine a fundamental paradigm of our industry that remains unresolved – that property management companies and owners are 100% aligned.

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## Industry Insight: [An Industry, Team, and Product Forever Changed](/content/blog/an-industry-team-and-product-forever-changed/index.html)
**Anna-Lea Dieringer**  
Early in 2019, we launched Remarkably 1.0 – an analytics platform designed for multifamily owners and asset managers. Our early…