# Industry Insights. Expert Analysis.

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[**Thought Leadership**  **What Levers to Optimize NOI Are Left?**  
Erina Malarkey  
  
Two years into the COVID-19 pandemic and much of the U.S. commercial and multifamily markets are now returning to the…](/content/blog/what-levers-to-optimize-noi-are-left/index.html)

[**News**  **Multifamily Marketing is Key to Portfolio Performance**  
Erina Malarkey  
  
Consider the following core facts about the multifamily industry: In the U.S there are 74,000 communities with 50+ units.  Across…](/content/blog/multifamily-marketing-is-key-to-portfolio-performance/index.html)

[**News**  **Business Intelligence for Multifamily Marketers: Are You Using the Right Software?**  
Erina Malarkey  
  
Throughout the second half of the past decade, the phrase “business intelligence” started popping up on homepages and became the…](/content/blog/business-intelligence-for-multifamily-marketers-are-you-using-the-right-software/index.html)

[**News**  **5 Tactics Multifamily Marketers Can Apply Today to Increase ROI on Their Portfolio**  
Remarkably  
  
As a multifamily marketer, you have a tremendously important and challenging task at hand. Generating the necessary traffic to quickly…](/content/blog/5-tactics-multifamily-marketers-can-apply-today-to-increase-roi-on-their-portfolio/index.html)

[**News**  **2021-03-02 Release Notes**  
Anna-Lea Dieringer  
  
Can you believe it’s March already?! To kick off this month known to be ‘in like a lion, out like…](/content/blog/2021-03-02-release-notes/index.html)

[**Thought Leadership**  **5 Simple Steps for Multifamily Funnel Benchmarking Everyone Should Employ**  
Erina Malarkey  
  
Summary – The 5 Main Steps for Multifamily Benchmarking  Step 1. Decide which KPIs matter most Step 2. Measure your…](/content/blog/5-simple-steps-for-multifamily-funnel-benchmarking-everyone-should-employ/index.html)

[**Thought Leadership**  **The Entire US is in a Lease-Up Like Never Before. So, What Do We Do?**  
Erina Malarkey  
  
The harsh reality is that the old ways of marketing, leasing, and operating buildings are over.](/content/blog/the-whole-u-s-is-in-a-lease-up-like-never-before-so-what-do-we-do/index.html)

[**Thought Leadership**  **Manage Your Multifamily Properties With Leading, Not Lagging, Indicators**  
Anna-Lea Dieringer  
  
Historically, the multifamily real estate industry has largely been managed using lagging indicators. However, leading indicators can help predict and forecast future trends and outcomes.](/content/blog/manage-your-properties-with-leading-not-lagging-indicators/index.html)

[**Industry Insight**  **Myth #2 of the 5 Myths of Multifamily**  
Erina Malarkey  
  
Myth #2 is particularly interesting because it forces us to examine a fundamental paradigm of our industry that remains unresolved – that property management companies and owners are 100% aligned.](/content/blog/myth-2-of-the-5-myths-of-multifamily/index.html)

[**Industry Insight**  **An Industry, Team, and Product Forever Changed**  
Anna-Lea Dieringer  
  
Early in 2019, we launched Remarkably 1.0 – an analytics platform designed for multifamily owners and asset managers. Our early…](/content/blog/an-industry-team-and-product-forever-changed/index.html)