# Industry Insights. Expert Analysis.

## Thought Leadership

### What Levers to Optimize NOI Are Left?  
**Author:** Erina Malarkey  
Two years into the COVID-19 pandemic and much of the U.S. commercial and multifamily markets are now returning to the…  
[Read more](/content/blog/what-levers-to-optimize-noi-are-left/index.html)

### 5 Simple Steps for Multifamily Funnel Benchmarking Everyone Should Employ  
**Author:** Erina Malarkey  
Summary – The 5 Main Steps for Multifamily Benchmarking  Step 1. Decide which KPIs matter most Step 2. Measure your…  
[Read more](/content/blog/5-simple-steps-for-multifamily-funnel-benchmarking-everyone-should-employ/index.html)

### The Entire US is in a Lease-Up Like Never Before. So, What Do We Do?  
**Author:** Erina Malarkey  
The harsh reality is that the old ways of marketing, leasing, and operating buildings are over.  
[Read more](/content/blog/the-whole-u-s-is-in-a-lease-up-like-never-before-so-what-do-we-do/index.html)

### Manage Your Multifamily Properties With Leading, Not Lagging, Indicators  
**Author:** Anna-Lea Dieringer  
Historically, the multifamily real estate industry has largely been managed using lagging indicators. However, leading indicators can help predict and forecast future trends and outcomes.  
[Read more](/content/blog/manage-your-properties-with-leading-not-lagging-indicators/index.html)