# Industry Insights. Expert Analysis.

CategoryIndustry Insight

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[**Thought Leadership**  **Manage Your Multifamily Properties With Leading, Not Lagging, Indicators** \
Anna-Lea Dieringer\
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Historically, the multifamily real estate industry has largely been managed using lagging indicators. However, leading indicators can help predict and forecast future trends and outcomes.](/content/blog/manage-your-properties-with-leading-not-lagging-indicators/index.html)

[**Industry Insight**  **Myth \#2 of the 5 Myths of Multifamily** \
Erina Malarkey\
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Myth #2 is particularly interesting because it forces us to examine a fundamental paradigm of our industry that remains unresolved – that property management companies and owners are 100% aligned.](/content/blog/myth-2-of-the-5-myths-of-multifamily/index.html)

[**Industry Insight**  **An Industry, Team, and Product Forever Changed** \
Anna-Lea Dieringer\
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Early in 2019, we launched Remarkably 1.0 – an analytics platform designed for multifamily owners and asset managers. Our early…](/content/blog/an-industry-team-and-product-forever-changed/index.html)

[**Industry Insight**  **Remarkably Meets Critical Multifamily Business Intelligence and Analytics Need, Amidst COVID-19, with Launch of New Portfolio Intelligence Platform** \
Dani Johnson\
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Online platform leverages Artificial Intelligence (AI) and Machine Learning (ML) to more quickly, and accurately inform business responses to COVID-19-related…](/content/blog/remarkably-meets-critical-multifamily-business-intelligence-and-analytics-need-amidst-covid-19-with-launch-of-new-portfolio-intelligence-platform/index.html)

[**Industry Insight**  **Myth \#1 of the 5 Myths of Multifamily** \
Erina Malarkey\
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Welcome back to our five-part series debunking some of the most common myths in multifamily, that for years have held…](/content/blog/multifamily-myths-part-1/index.html)

[**Industry Insight**  **Introducing the 5 Myths of Multifamily** \
Erina Malarkey\
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Multifamily in the U.S. is a $3.3 trillion-dollar industry. Despite that, to date much of the management, measurement and optimization…](/content/blog/introducing-the-5-myths-of-multifamily/index.html)

[**Industry Insight**  **Top Multifamily Marketing and Leasing Data Risks** \
Anna-Lea Dieringer\
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Mitigating data risks is a constant struggle and is critical for accurate performance monitoring in multifamily today. While working with…](/content/blog/top-multifamily-marketing-and-leasing-data-risks/index.html)

[**Industry Insight**  **Multifamily Marketing Investments Derived Using Strategic Models** \
Anna-Lea Dieringer\
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You know a marketing campaign is an essential component of the success of real estate investments. Without one, chances are…](/content/blog/multifamily-marketing-investments-derived-using-strategic-models/index.html)

[**Industry Insight**  **5 Key Stages of a Resident Acquisition Marketing and Leasing Funnel** \
Erina Malarkey\
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The best marketing investment models and plans are grounded in five key stages of a resident acquisition marketing and leasing…](/content/blog/5-key-stages-of-a-resident-acquisition-marketing-and-leasing-funnel/index.html)

[**Industry Insight**  **Create a Data-Driven Marketing Budget For Your Ground-Up Multifamily Development** \
Anna-Lea Dieringer\
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When you’re in the early planning stages of a multifamily development, allocating marketing funds is a critical element of your…](/content/blog/create-a-data-driven-marketing-budget-for-your-ground-up-multifamily-development/index.html)