# Industry Insights. Expert Analysis.

CategoryIndustry Insight

## Thought Leadership  Manage Your Multifamily Properties With Leading, Not Lagging, Indicators  
Anna-Lea Dieringer  
Historically, the multifamily real estate industry has largely been managed using lagging indicators. However, leading indicators can help predict and forecast future trends and outcomes.

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## Industry Insight  Myth #2 of the 5 Myths of Multifamily  
Erina Malarkey  
Myth #2 is particularly interesting because it forces us to examine a fundamental paradigm of our industry that remains unresolved – that property management companies and owners are 100% aligned.

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## Industry Insight  An Industry, Team, and Product Forever Changed  
Anna-Lea Dieringer  
Early in 2019, we launched Remarkably 1.0 – an analytics platform designed for multifamily owners and asset managers. Our early…

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## Industry Insight  Remarkably Meets Critical Multifamily Business Intelligence and Analytics Need, Amidst COVID-19, with Launch of New Portfolio Intelligence Platform  
Dani Johnson  
Online platform leverages Artificial Intelligence (AI) and Machine Learning (ML) to more quickly, and accurately inform business responses to COVID-19-related…

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## Industry Insight  Myth #1 of the 5 Myths of Multifamily  
Erina Malarkey  
Welcome back to our five-part series debunking some of the most common myths in multifamily, that for years have held…

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## Industry Insight  Introducing the 5 Myths of Multifamily  
Erina Malarkey  
Multifamily in the U.S. is a $3.3 trillion-dollar industry. Despite that, to date much of the management, measurement and optimization…

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## Industry Insight  Top Multifamily Marketing and Leasing Data Risks  
Anna-Lea Dieringer  
Mitigating data risks is a constant struggle and is critical for accurate performance monitoring in multifamily today. While working with…

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## Industry Insight  Multifamily Marketing Investments Derived Using Strategic Models  
Anna-Lea Dieringer  
You know a marketing campaign is an essential component of the success of real estate investments. Without one, chances are…

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## Industry Insight  5 Key Stages of a Resident Acquisition Marketing and Leasing Funnel  
Erina Malarkey  
The best marketing investment models and plans are grounded in five key stages of a resident acquisition marketing and leasing…

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## Industry Insight  Create a Data-Driven Marketing Budget For Your Ground-Up Multifamily Development  
Anna-Lea Dieringer  
When you’re in the early planning stages of a multifamily development, allocating marketing funds is a critical element of your…

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